Our Story
Behind the Mushi concept design of incomplete name initials is a story that will always be pushing the boundaries of the way we think about our presence in the world and aspiration to contribute to a legacy that remains during your absence.
We Started With A Vision
Incomplete Concept:
The partial M seeks to achieve the concept of beauty perception within the imperfections. It holds the concept of appreciating incompleteness with the notion of making it complete by human connection.
Layouting Concept:
The concept of font selection revolves around simplicity followed by a white color scheme to make it prominent and keep the name as a logo so people can recall it easily therefore no taglines appear with the logo.
Ethical Concept:
The core business goal is to contribute back to the communities ethically by responsible sourcing and embrace revenue streams from supporting social causes.
Value Chain Concept:
The emphasis on human connection makes the product unique, the notion of selling a value instead of a product has its own significance. The pride that we presume, the consumer carries is the essence.
The Concept
Concept
The notion of designing is an incomplete box followed by name initials that seek to accomplish the concept of beauty which is imperfect and incomplete. Thus the idea was to communicate those ethoses of beauty with the imperfection of life.
Illustration
Sketching designs based on inspiration can take you a long way. It is the tale of transformation, adventure, long nights, and bright days. Every design invites a fresh perspective and focusing on the minimalistic part makes it diverse.
Storyboarding
The notion of having a customized bag especially crafted to your preferences. A design that can be a lifelong symbol of creativity designed by us that beholds a sense of prestigious possession.